Paper Boat
Paper Boat is a beverage brand that likes to remind its consumer of the good ol' days and the warmth of home. The thought of the following "trading cards" was to include humorous lifehacks that the drinker could use to add a slice of their homely lifestyle everywhere they go. I was in charge of ideation and copy on this project while my team executed the design.
Apart from the trading cards, we also created a web-series that set the scenarios mentioned on the cards, in an office space.
BSA Ladybird
This was I pitch that I worked on for BSA's Ladybird bicycles. The idea was to have Ladybird
encourage young schoolgirls to ride out after school and experience the world through their own eyes, not through a book’s pages. I worked on the copy and the activation ideas for the pitch.
Smogboards
The idea behind this is that there's nothing that a city is doing nothing about the pollution that it creates and maybe that's because it's citizens can't see the pollution for themselves. The message is printed in plastic while the rest of the board is made out of canvas, so as to easily harness pollutants of any gaseous form. Over a period of time and after many pollutive cycles, the message is finally displayed loud and clear.
