We created a Twitter-led campaign centred around fan interactions with #TheOriginalSocialNetwork. This dynamic campaign featured team-specific reactionary GIFs from the country’s most popular stand-up comedians, along with personalised videos of the teams greeting fans by name. We also incorporated user-generated content (UGC) Boomerangs that contributed to the “World’s Longest Wave.”
As Copywriter and Content Lead, I was in charge of ideating on the GIFs, managing the overall content rollout, and live-tweeting each game, ensuring that every moment resonated with the fans and enhanced their IPL experience.
Role: Copywriter, Content Lead
Client: Kingfisher Beer
Agency: 22Feet Tribal Worldwide
Reactionary GIFs for each team affiliated with brand Kingfisher, collaborating with prominent stand-up comedians from the regions that the teams represent.
Cartoon GIFs illustrated and animated by Tinkle Comics' very own Abhijeet Kini, added more flavour to the brand's play-by-play tweeting.
The UGC campaign culminated in a mash-up video of the best contributions, also signing off the season.
