In early 2017, tech startup and AlcoBev service brand HipBar was on the verge of launching, and I was brought on as the Senior Brand Manager to help the brand with its final push. Later, I played a key role in the rebranding to announce the app’s then latest feature, Home Delivery. I was responsible for setting the tone, developing daily content buckets, and overseeing the content rollout. Our brand communication was Instagram-first, seamlessly adapted to other platforms.
Additionally, I scripted the brand’s first ad film, ensuring that our messaging resonated with our target audience and captured the essence of HipBar.
Role: Content Creator, Copywriter
Client / Company: Hip Bar Pvt. Ltd.
Launch window posts, using design language before the rebranding exercise.
Post launch, the dev team was working with the logistics team to roll out a feature unheard of in the segment, home delivery of alcohol. In preparation, the branding changed along with the communication. This was the result, coupled with an ad film that I wrote the script for.
