Toyota - Etios CROSS Launch - Media Booklet
Toyota on the verge of launching the off-road variant of their popular Etios line of cars, approached us to help with their media literature. I was in charge of ideating on the headlines and writing body copy.
Role: Senior Copywriter
Client: Toyota
Agency: Dentsu Communications Pvt. Ltd.
TVS Emerald - Solar-powered Homes
TVS Emerald is the real-estate vertical of South Indian conglomerate TVS. Their latest venture at the time was building one of Chennai's first apartment complexes that was fully powered by solar energy. I wrote the copy for the print ads.
Role: Senior Copywriter
Client: TVS Emerald
Agency: Dentsu Communications Pvt. Ltd.
Toyota - U-Trust Secondhand Cars
Besides manufacturing automobiles, Toyota also entered the secondhand sales market with Toyota U-Trust. We were tasked with the launch campaign and I was put in charge of copy for the print ads.
Role: Senior Copywriter
Client: Toyota
Agency: Dentsu Communications Pvt. Ltd.
Toyota - Etios Liva - Home, on the road
Toyota's long-running Etios line of cars was getting a new iteration of the Liva variant and approached us to work on the launch creative for print. I was in charge of ideation for various scenarios (one of which is illustrated below) and the copy for the ad.
Role: Senior Copywriter
Client: Toyota
Agency: Dentsu Communications Pvt. Ltd.
